For many years, retailers, tradespeople and service providers have looked to attract the buying public by way of promotions and special offers. Consumers have long been familiar with Shop-a-dockets and adverts in the national and local press, offering discounts and deals on a wide range of goods and services. There is now though, a growing desire and a growing need to market these deals to a much wider audience and through a more accessible medium.
With online shopping growing at an incredible rate globally, and with Aussies now beginning to embrace this way of buying goods in the same way as Americans and Europeans have for a number of years, it is evident that retailers would want to approach the market in new ways to capitalise on this development. Voucher codes and discount coupons are the natural evolution of the printed voucher or promotion docket, but with benefits far in excess of their predecessors.
The potential market that any given retailer can reach has obviously grown beyond all recognition and because offers can now be managed in real time, it allows the promoter far greater control and influence over how many people can cash in and what products and services can be promoted. Stock lines can now therefore be effectively cleared through competitive pricing and new stores and products can be instantly promoted and marketed to an eager, purchasing public.
From a shopper’s perspective, the benefits of a voucher code or coupon are greater still. By using the net to search effectively, consumers can locate those codes that are specific only to the goods that they are interested in and use them instantly online to bag themselves a bargain. Gone are the days of queuing up in-store with a piece of paper cut out of a magazine, hoping that a promotion item is still in stock. Now, finding a deal is as simple as clicking through from the voucher code provider to the retailer’s site, entering the promotional code, if required (in many cases, just clicking through instantly qualifies you for your discount), and counting the money saved at the checkout.
Voucher codes are now available for all items from pizzas to PCs and everything in between, so whatever the product in question, there’s a good chance there will be an online discount to save the consumer some serious money before purchasing. With price reductions of up to 80% available, it really does pay to check for codes before reaching the checkout. Online vouchers are here to stay and they are only going to get bigger. In the same way that Australians are increasingly becoming e-consumers, the next few months and years will see the land down under become a nation of online savers.